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Helping Clients Gain Competitive Advantage

Trajectory helps destinations monetize sports and boost tourism revenue.

We apply years of hands-on experience working with teams, leagues, athletes and distributors to the benefit of clients. We combine know-how with know-who. Upstate New York is a world-class sports destination for event organizers, fans and families. We provide destinations with proven expertise to help them gain a sustainable competitive advantage. 

We offer clients fresh perspectives, insights and analysis plus innovative marketing.

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Sports are a powerful financial engine. Trajectory knows it well. ESPN, CFL Football and others have used our experts to expand.      Learn more.



Tourists around the world love sports.  Trajectory uses the power of fan affinity to engage tourists and increase their value.   Learn more.


Understanding consumer interests, motivations, preferences and intentions results in greater engagement and new revenue opportunities.   Learn more.

About Trajectory Sports & Media Group, LLC

Trajectory Sports & Media Group, LLC, is a U.S. based company with global resources and a focus on results. 

Our group is composed of seasoned experts in sports, entertainment, marketing and senior management.

Trajectory Sports is a member of the  New York State Tourism Industry Association (NYSTIA).

Contact us to learn more