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                   Sports Marketing

              Sports are a powerful financial engine that Trajectory knows well.

ESPN and the Canadian Football League expanded into new markets utilizing the expertise of Trajectory's founder.

The Trajectory Sports team has extensive hands-on experience working with companies that build sports properties, syndicate events and reposition for expansion.  This has run the gamut from desiging and launching new sports networks ... to syndicating international sports leagues and teams to regional sports networks ... to developing new niche sports and channels.  We develop OTT strategies that utilize a range of business models from subscription to ad supported to hybrid models. 

We have first hand experience introducting new leagues and events to U.S. sports fans and organizers.   

Our team has successfully delivered new distribution for soccer teams and leagues, golf associations and tournaments, basketball leagues, international rugby, international table tennis and badminton, and other sports that face challenges entering and thriving in North America.

Niche Sports

#1 sports in non-U.S. markets are often niche sports in America.   

Trajectory Sports utilizes Big Data, new technologies, and innovative marketing to help clients launch, expand or reposition their sports for success in the USA.

We work with emerging sports such as Dance Sport to identify stragetic opportunities and grow revenue.  Every week millions of people watch Dancing With The Stars, participate in organized competitions and express themselves on dance floors in local markets nationwide.   Trajectory Sports helps Dance Sport organizations capitalize on this passion.

Sports Marketing for Basketball

Client Examples

Lagardere Sports & Entertainment's World Sport Group, Asia’s leading sports marketing agency, used Trajectory Sports marketing expertise to promote major golf tournaments.   The multi-year effort included interviews the world's top professional golfers in advance of major tournaments. World #1 Golfers included Jordan Spieth, Jason Day, Rory McIlroy, Phil Mickelson, Adam Scott and others. 

ONE World Sports, a new global sports network, utilized Trajectory Sports expertise to help it design, launch and grow the network in the USA via cable, satellite, broadband and mobile.

The Canadian Football League revitalized its brand and gained multi-year national distribution in the U.S. with the support of Trajectory Sports.

   

 Contact us to learn more about our Sports Marketing services.